Move from another provider
About a 2-3 minute read.
If you've already registered brands and campaigns through another messaging provider, you usually don't have to start over to come to AgentMessage. Most existing registrations can be migrated. Migration isn't a form you fill out, it's coordinated with you by AgentMessage from start to finish, because it touches number porting, The Campaign Registry, and the carriers. This guide explains the stages so you know what's happening and what to expect.
Start by talking to us
Before you cancel anything with your current provider, contact us and tell us:
- How many brands and campaigns you're moving.
- Who your current provider is.
- How many phone numbers are involved.
- Your timeline or business deadline.
We'll come back with a concrete plan. Keep your old provider running until the move is done, it's your fallback during the cutover.
What carries over, what you redo
In a full migration, the brand and campaign records stay in The Campaign Registry; AgentMessage takes over managing them. In general you keep your existing brand and campaign registrations and standing, and the main thing to set up on our side is your phone numbers and their campaign associations. We'll confirm exactly what transfers for your specific setup when we scope the move.
The stages, conceptually
A full migration moves through a few stages. We run them with you; you don't execute them from the dashboard.
1. Inventory and decide
We look at what you have at your current provider, brands, the campaigns under each, and the numbers assigned to each campaign, and decide whether you're moving everything or only part of it.
2. Port your phone numbers
Numbers come over through AgentMessage's number-porting process. This is separate from 10DLC. You can keep using your numbers at your old provider until the port completes, so we plan the port window for low-traffic hours.
3. AgentMessage becomes the CSP of record at TCR
For each brand, AgentMessage has to become the Campaign Service Provider (CSP) of record in The Campaign Registry, the registered party that manages your brand and campaign filings. This is a one-time step per brand. We initiate it; your current provider may need to release the brand on their side first, and we'll tell you what that takes. Once released, we pick up the brand.
4. Re-associate your numbers with their campaigns
After the CSP change, your phone numbers need to be re-associated with the right campaigns in the carrier system. We confirm the brand-and-campaign mapping with you and run the re-association.
5. Test
Send a few real messages from each migrated campaign to numbers you control and confirm they deliver. If anything looks off, contact us right away, migrations occasionally have edge cases that only surface in live sending.
6. Wind down the old provider
Once everything is confirmed on AgentMessage, you can cancel with your old provider. Don't cancel early, keep them as a fallback through the cutover.
What can get bumpy
- The old provider is slow to release the brand. Some providers have their own offboarding process. We'll guide you, and sometimes the fastest fix is to escalate directly with that provider.
- Records carry the old provider's info. If your previous provider registered the campaign with their own support email or website, the details may look inconsistent after the move. We can update the brand and campaign records to reflect your actual business once the migration completes.
- A large number pool. If you had a large pool of numbers on one campaign at your old provider, the arrangement may not carry over cleanly, since those are often tied to the managing provider. We'll set up what you need on our side, contact us.
- Standing didn't appear to transfer. Your brand standing should carry over with the brand. If something doesn't show up correctly on our side after the move, contact us and we'll sort it out.
Or start fresh instead
If you only have a brand or two with a campaign or two each, sometimes the simpler path is to register from scratch in AgentMessage, port your numbers when you're ready, attach them to the new campaigns, and then cancel the old provider, skipping the coordination overhead of a formal migration. Brand and campaign filing fees are included in your plan (no separate per-brand or per-campaign bill); see pricing for plan details. To register from scratch, see Register your brand.