Manage your brands and campaigns
About a 2-3 minute read.
Once a brand or campaign is registered, the things you'll do most are read-only and self-serve: check status, attach or detach a number, register something new. Changing an existing registration or shutting one down is different. Those are handled by AgentMessage today, not from a button in the dashboard. This guide explains what's in your hands, what we handle for you, and the reasoning behind each, so you know when to reach out and what to expect.
What you can do yourself
The dashboard gives you direct control over a few things:
- Register a new brand or campaign. See Register your brand.
- Check status. Brand and campaign detail pages show lifecycle and identity status, and any feedback we got back from the carriers.
- Attach or detach a number, one at a time. On a number's detail page you connect it to an approved campaign or remove it. See Attach phone numbers.
- Order or release numbers.
Everything below, editing the details of an existing brand or campaign, or deactivating a campaign, is something we do for you. The educational part still matters, so here's what's worth knowing before you ask.
Editing an existing brand or campaign
To change details on a registration that's already filed, contact us and we'll make the change and re-file with the carriers where needed. There's no field-by-field edit screen in the dashboard, by design, many of these fields have to be re-filed with The Campaign Registry and re-reviewed by carriers, and we'd rather handle that path cleanly than expose a form that quietly triggers a re-review.
It helps to know the difference between the kinds of changes, because it sets your expectations on timing.
Text and behavior changes, usually quick. Things like sample messages, your opt-in confirmation, HELP and STOP responses, or a brief description. Small wording updates often don't need a fresh carrier review. Substantial rewrites can, because the carriers re-check that the campaign still matches what was approved.
Compliance-relevant changes, these go back through review. Your CTA / message-flow description, your privacy policy URL, or your terms URL. Changing any of these sends the campaign back through carrier review. Before you ask us to change them, make sure the new version is genuinely better and that any new URL is live, a review that fails leaves you worse off than before. If you're updating the CTA, confirm your website's opt-in screen still matches it.
Structural fields, fixed for the life of the campaign. Some choices are locked once a campaign is registered:
- The use case (for example, Marketing vs. Mixed).
- The compliance attributes set at registration: embedded links, phone numbers in the message body, age-gated content, and direct-to-consumer lending.
- The brand the campaign is tied to.
Changing any of these means registering a new campaign rather than editing the existing one. If a rejection was about one of these, the path is a new campaign, not an edit, we'll walk you through it.
What an edit won't fix
- A use-case mismatch. If the campaign was rejected because the use case is wrong for the traffic, rewording the description won't help. It needs a different use case, which means a new campaign.
- A brand-level problem. If the issue is with the brand (an identity/IRS mismatch), no campaign change fixes it. See Fix an unverified brand.
- Banned content. No edit makes prohibited content allowed. See Banned and restricted content.
Deactivating a campaign
If a campaign has run its course, a seasonal program ended, the messaging changed, a line was retired, contact us to deactivate it. We handle deactivation rather than exposing it as a button, because it's effectively permanent at the carrier and we want to confirm intent before it goes through.
What deactivation does:
- Detaches the phone numbers from the campaign. They become unassigned (more below).
- Ends sending under that campaign. Further sends fail at the carrier.
- The registry record is preserved but isn't reactivated. To send that kind of message again, you register a new campaign.
When it makes sense: the program is genuinely over, you're consolidating two campaigns into one, or you're winding the business line down.
When it doesn't: if you just want to pause. There's no "pause", if you might send again later, it's usually better to keep the campaign and simply stop sending. And deactivating a campaign that had compliance problems doesn't reset anything, brand-level history carries over to whatever you register next.
A note on minimum terms and cost
Some campaign types carry a minimum term, billed monthly, so deactivating early may not stop charges immediately. The specifics, which types, how long, and what it costs, live on the pricing page and can change, so check pricing rather than relying on a number here. Plans are month-to-month with prepaid credits and no separate itemized 10DLC filing bill.
What happens to your numbers when a campaign is removed
When a campaign is deactivated, its numbers are detached and become unassigned. They stay in your account, they can still receive, but they're no longer registered to send A2P traffic. To put them back to work you can:
- Attach them to another approved campaign on each number's detail page. See Attach phone numbers.
- Release them if you don't want them in your account at all, that's a separate action from detaching.
- Leave them unassigned, they sit in your account and can receive but not send registered messages.
The brand stays put
Deactivating a campaign does not touch the brand. The brand keeps its verified standing, and you can register new campaigns under it. To wind down a brand entirely, contact us, that's a separate process and usually means closing out its campaigns first.
Campaigns don't expire
Once approved, a campaign stays approved as long as the account is in good standing and you stay compliant. Carriers occasionally update their rules and re-review existing campaigns; if one of yours is ever flagged, we'll let you know and help you bring it back into line. See Suspensions for what happens if a carrier shuts a campaign down for cause.