Gather these before you start
About a 2-minute read.
Most of the time people stall partway through 10DLC registration, it's because they didn't have one of these on hand and improvised, and the improvising is what gets the registration rejected. Spend ten minutes pulling these together and the rest goes smoothly.
For your brand
Your EIN (Employer Identification Number). Nine digits, from your IRS CP-575 letter (the one you got when the business was registered) or any later IRS notice. An EIN is required. If you don't have one, see I don't have an EIN first.
Your legal business name, exactly as it appears on the CP-575. Not your DBA, not the name on your storefront, not "LLC" if the letter doesn't say it. Copy it character for character. This is the single most common reason brand verification fails.
If your CP-575 breaks the name across two lines, enter line 1 alone first. If verification fails, retry with both lines joined by a single space.
Your business address, the one on file with the IRS.
Your business phone number, a real number where someone can be reached.
Your business email, ideally at a domain you own (e.g. support@yourcompany.com).
Free webmail addresses for an established business can be treated as a yellow flag.
Your website URL, a real, live page describing your business. The site is checked automatically; broken links, expired SSL, and parked domains fail. If you genuinely have no site, even a live single page is far better than nothing.
Your business vertical/industry, you'll pick the closest fit.
For your campaign
A clear, specific description of what your agent texts about. Two or three sentences. Specific beats generic every time. Good: "Our scheduling agent sends appointment confirmations and day-before reminders to customers who booked through our web app and gave consent at checkout."
Exactly how people opt in. The web form, the checkout consent box, the keyword, whatever the real mechanism is. Reviewers want to see it, and if it's a web form, it needs to be live before you submit.
At least one sample message (you can provide up to three). Real examples of what your agent will actually send, with your brand name, and at least one showing opt-out language ("Reply STOP to unsubscribe").
Your HELP reply. What someone gets when they text HELP, your brand name and at least one way to reach you.
Your STOP reply. What someone gets when they text STOP, confirmation that no more messages will be sent.
A live privacy policy URL. Published before you submit, and it must include specific language about SMS opt-in data not being shared with third parties. See Privacy policy and terms.
A live terms & conditions URL with your message-program disclosures.
Special cases
- Registered charity (501(c)(3)), political, emergency, or another use case not in the dropdown: these need carrier sign-off and aren't self-serve today. Contact us and we'll set them up.
- Business operating under 90 days: a brand-new EIN may not be in the IRS lookup yet, which can fail verification at first. See Fix an Unverified brand.