CAMPAIGN

Your campaign

Describe what your agent sends and how people opt in, written so it passes carrier review.

01Pick a use caseA campaign describes the kind of texts your agent sends, and its use case is the category the carriers use to decide how to treat that traffic, approval speed,…Read 02Write a CTA that passesThe call to action (CTA), labeled "How recipients opt in" on the campaign form, describes how a person ends up giving you permission to text them. It's the…Read 03Opt-in, opt-out, and HELPCarriers require three things in every consumer-facing program: people opt in before you text them, they can opt out at any time, and they can ask for help. On…Read 04Sample messagesThe campaign form asks for example messages that show what your agent will actually send. At least one sample is required, and you can add up to three.…Read 05Privacy policy and termsEvery campaign needs two live documents: a privacy policy and terms for your messaging program. The campaign form has a URL field for each, and carriers read…Read 06The campaign form, field by fieldWhen you register a campaign at Campaigns → Register campaign, you fill out a few sections. Carrier reviewers read most of these verbatim, and several are…Read